Friday, April 30, 2010

Main Topic


Multilevel Marketing of Medicinal Drugs and Doctors
Why any pharmaceutical company is using the way of multilevel marketing?
It is the general observation that the particular company is choosing a different norm of promoting product in a market by chain or under the name multilevel marketing…so as to get maximum benefit to some of the initiator persons or to such group.
It is also observed that the cost of such product rises from it’s production cost by 5 to 10 times more.
And under attractive plan of marketing structure the product moves…
Is Multilevel Marketing by doctors is unethical?
As far as ethics are concerned for recent medical profession…it is now time to change the concept of ethics.
In this modern word of ambition, modern world of competition, modern world of high living standard, if a particular doctor has a ability to do any sort of side business…why one should object?
Till today nobody has taken objection and nobody is against it.
As multilevel marketing is one of the popularized ways of doing marketing of products…under the head business with small investment and no risk…if any particular doctor is doing it as a side business nobody should take concern on it.
So with out using complicated term ethics…one should not react or comments on the doctors involved or doing multilevel or chain marketing.
Will the multilevel marketing of medicinal drugs be of future’s concern?
Answer is yes.
Let it review by two ways.
One is multilevel marketing by doctors.
If doctors are promoting medicinal drug…including tonics…and making profits…this thing will affect on profit of middle agencies. So these middle agencies may choose some other way to maintain their profit and business…and multilevel marketing by doctor’s will be the concerned for them.
But the big concern may be of doctors may start prescribing or promoting or using the particular medicinal drug with out proper indication…by keeping eye on his commission or profit.
Another way of concern is non medical professionals doing multilevel marketing of medicinal drugs.
No one can exclude the likely possibility of unnecessary more use of medicinal drugs…though in tonic form with out proper knowledge…by keeping eye on their commission or profit.
Will these things gives rise to new sort of quacks in medical profession?
This the real concern as far as health of society is concerned.
So this may be like wrong weapon in right hands or right weapon in wrong hands…and in both the cases disaster is unavoidable.

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